Great Scott by Huibert Harteloh

The process

Step 1 Drafting the mission

Step 1 deals with zooming in on the challenge or problem. There is a very important distinction between a “problem” and a “challenge”. A problem is a supply/demand scenario, your target audience has a problem, and you are solving this problem. Problems could be how to solve global warming, how to get people from A to B, or how to manage inventory. A challenge is something you do from your own motivation, e.g. Create the fastest, best, biggest of anything. We make the problem or challenge more clear through the use of analytical tools such as 5W1H, function tree and preliminary requirements. And last but not least, we need to draft an end goal, our mission statement for this project.

Step 3 Dial back the crazy

In step 2, we’ve (hopefully) generated a lot of ideas. Some crazier than others, which is good. Now it’s time to use the requirements from step 1 to see which of these ideas hold up to the original goal. This step is crucial for the rest of the process, because it allows us to drop anything that isn’t up to spec. Anything that isn’t possible according to the requirments is dropped, but everything that MIGHT be possible, stays.

Step 5 We’ve made it

The last step is meant to create a final concept or concepts out of all the data and creativity from the previous steps. These concepts will have to hold up to the list of requirements. Checking the concepts against the list of requirements is crucial for a good fit with the misison. Good documentation of this process is also very important for the rest of the development process, as it will reflect where the strength and weaknesses of each concept lies.

Step 2 Anything is possible

Step 1 provides us with a nice set of project boundaries and a goal to shoot for. In step 2 anything is possible. We need ideas, the crazier the better. Anything goes, and nothing goes too far. We use tools like brainstorming and mindmaps as a staple, but they’re not a given. Your team or you might feel more comfortable with a completely different approach, maybe an evening of drinks and napkin sketches are all you need. We take the boundaries set by step 1 and stretch them as far as the imagination will take us. The goal here is to create mind boggling concepts, and very clever ways to fullfill each of our desired functions.

Step 4 Prototyping, baby

Finally time to build stuff, everyone like that, right? Prototyping allows for the creativity to run free, within the confines of the real world. If you’re building something physical, you might find out that you don’t have enough space, or something isn’t within the laws of physics. This prototyping step combines creativity and research, and allows the full depth of any feasible idea to be explored. This step also helps to make the list of requirements more concise and all-encompassing.

My story

The question I get asked most as an innovator is “How do you manage the creative process without impeding true creativity?”. Innovation is perceived as devine inspiration only granted to the select few. I’m here to tell you innovation can be engineered, and I’ll tell you how. I will explain the method I use for managing innovation, the same method I teach companies and engineering students alike through workshops and coaching.

Since 2014 I have worked in education and industry as an engineer and designer. In that time I have learned how to combine the creative and analytical aspects of the innovation process into a unique method. My method alternates between the creative aspects of design and the analytical aspects of decision making.